Terms of Use

Please read these Terms of Use carefully before browsing or using this Website. By continuing to use the Website, you agree to be bound by these Terms.

1. Acceptance of Terms

These Terms of Use govern your access to and use of www.africansalescompany.co.za (the “Website”), operated by African Sales Company (Pty) Limited (“we”, “us”, “our”). By continuing to use the Website, you confirm that you have read, understood, and agreed to these Terms without coercion or objection.
African Sales Company reserves the right to update, modify, add, or remove provisions of these Terms at any time and at its discretion, without prior notice. The latest version will always be available on the Website. Your continued use of the Website constitutes acceptance of any amended Terms.


2. Privacy and Personal Information

By accessing the Website, you agree that we may collect and process personal information about you in accordance with our Privacy Policy, which forms part of these Terms of Use. Please review our Privacy Policy to understand how your data is collected, used, and protected.


3. Intellectual Property Rights

All intellectual property rights in the content of this Website — including but not limited to text, graphics, logos, images, audio clips, software, and design — are owned by or licensed to African Sales Company and are protected under applicable South African and international intellectual property laws.
The content on this Website is intended solely for your personal, non-commercial use. No content may be used, reproduced, modified, distributed, or transmitted, in whole or in part, without the express prior written permission of African Sales Company.


4. Website Availability and Updates

   • We do not guarantee that the Website will always be available or uninterrupted.
   • We may suspend the Website at any time for maintenance or other purposes, with or without notice.
   • We may update the content of the Website periodically without prior notice.
   • Content on the Website may be out of date at any given time, and we are not obligated to update it.
   • We do not guarantee that the Website or any content on it will be free from errors or omissions.


5. Cookies

The Website uses cookies and similar tracking technologies to improve your experience and enable certain features. By continuing to browse the Website, you consent to our use of cookies in accordance with our Cookie Policy. If you do not wish to accept cookies, you may disable them through your browser settings, though this may limit certain functionality.


6. Products and Services

Each product or service offered through the Website — whether by us directly or on behalf of our clients — is subject to specific terms and conditions or minimum eligibility criteria. Those product-specific or service-specific terms take precedence over these Terms of Use in respect of the relevant product or service.


7. Artificial Intelligence (AI) Technologies

African Sales Company does not currently deploy AI-powered tools on its Website. The provisions below are included to govern any future use of AI technologies.
Should African Sales Company introduce AI-powered features on the Website — including but not limited to virtual assistants, chatbots, personalisation engines, or automated recommendation systems — the following terms will apply:
   • AI features are provided as-is and are subject to inherent limitations. Outputs generated by AI systems should not be relied upon as professional, legal, medical, or financial advice.
   • You acknowledge that AI systems may produce inaccurate, incomplete, or inappropriate responses. African Sales Company accepts no liability for any loss or damage arising from reliance on AI-generated content.
   • Interactions with AI tools on the Website may be recorded, reviewed, and used to improve our services, subject to the provisions of our Privacy Policy.
   • Automated decisions made by AI systems that may significantly affect you may be subject to human review upon request.
   • You must not attempt to manipulate, circumvent, or misuse any AI system deployed on the Website, including through adversarial inputs, prompt injection, or other techniques intended to produce harmful outputs.
We will update these Terms and notify users when AI features are deployed on the Website.


8. Limited Liability

To the fullest extent permitted by applicable law, African Sales Company shall not be liable to any person for any:
   • Loss of profit, revenue, business opportunity, or data
   • Business interruption or inability to use the Website
   • Indirect, consequential, or special loss or damage arising in connection with the use of, or inability to use, the Website or its content
Nothing in these Terms excludes or limits our liability where such exclusion or limitation is not permitted by law (including in respect of death or personal injury caused by our negligence, or fraudulent misrepresentation).


9. Viruses and Cybersecurity

We do not guarantee that the Website is free from bugs, viruses, or other malicious code. You are responsible for configuring your device with appropriate virus protection software before accessing the Website.
You must not misuse the Website by knowingly introducing viruses, Trojans, worms, logic bombs, or any other material that is malicious or technologically harmful. You must not:
   • Attempt to gain unauthorised access to the Website, its server, or any related systems or networks
   • Conduct denial-of-service attacks or similar disruptive activities
   • Scrape, harvest, or systematically extract data from the Website without our written permission
   • Use automated tools, bots, or scripts to interact with the Website in a way that impairs its performance
African Sales Company reserves the right to report any such activities to the relevant law enforcement authorities.


10. Third-Party Links

The Website may contain links to third-party websites for your convenience. These links do not constitute an endorsement of those websites or their content. We are not responsible for the content, privacy practices, or availability of third-party websites, and you access them at your own risk.


11. Governing LawThese Terms of Use are governed by and construed in accordance with the laws of the Republic of South Africa. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the South African courts.


12. Further Information
For any questions regarding these Terms of Use, please contact us via our Contact Us page at www.africansalescompany.co.za/contact-us or by using the contact details below.

Company: African Sales Company (Pty) Limited
Registration Number: 1937/009530/07
Address: 225 2nd Street, Corner 16th Road, Halfway House, Midrand, 1685
Phone: 011 809 4000