Your leading partner in prestige beauty, building brands since 1937.
As the leading prestige beauty distributor across Southern Africa and Sub-Saharan Africa, ASCO consistently outperforms the market with double digit growth reflecting its strong regional footprint and influence .
Distribution
We provide a comprehensive domestic market network access into Sub-Saharan Africa for leading fine fragrance and cosmetic brands; delivering sustainable, profitable growth aligned to our Principal Suppliers’ market objectives and business models.
Retail
We bring an exciting, differentiated and innovative portfolio of new retail and beauty brands across Sub-Saharan Africa market. We operate across 6 owned prestige beauty retail formats with 26 brick-and-mortar and 7 connected online platforms.
Communication
We provide a vibrant and dynamic full-service in-house marketing agency, which delivers exceptional brand experiences in the luxe space across PR & events management, brand ambassadors, influencer and digital marketing.
Long-term Partnerships
Brand
Builders
Supply Chain Excellence
Entrepreneurship
Expert partners in luxury, connecting brands with aspirant African people
Integrity is at our Core
We value long-term partnerships and offer an end-to-end market solution, all while championing the African spirit of collaboration, innovation, resilience, professionalism and hospitality.