About the Role
Skins is a premium beauty and skincare retail house, and we are seeking a Social Media Manager to curate and elevate our presence across Instagram, Facebook and TikTok. This role blends hands-on paid media management (Meta Ads) with elegant, on-brand content creation for social platforms and our website, bringing a refined sense of luxury, beauty and retail sensibility to everything we publish.
Key Responsibilities:
- Plan, create and manage content across Instagram, Facebook and TikTok in line with brand tone and campaign objectives.
- Build, run and optimise Meta Ads campaigns (Facebook & Instagram), audience targeting, budget management, A/B testing and performance reporting.
- Develop a content calendar aligned with product launches, promotions and seasonal campaigns.
- Create graphics, short-form video and other visual assets for social media and the company website.
- Monitor social channels daily, respond to comments/DMs, manage community engagement and escalate issues where needed.
- Track and report on key social and paid media metrics (reach, engagement, CTR, ROAS, conversions), translating data into actionable recommendations.
- Stay current on platform trends, algorithm changes and best practice, adapting strategy accordingly.
- Collaborate with marketing, design and product teams to ensure consistent brand messaging across all channels.
- Manage relationships with influencers and external content partners where relevant.
Requirements:
- 3–5 years’ experience managing social media accounts, with a strong focus on Instagram, Facebook and TikTok.
- Proven, hands-on experience running Meta Ads (Facebook/Instagram Ads Manager) is essential.
- Demonstrable content creation experience for social media and web (copy, imagery, short-form video).
- Strong understanding of social media analytics and reporting tools (Meta Business Suite, TikTok Analytics, Google Analytics or similar).
- Excellent written communication skills and an eye for visual detail.
- Ability to work independently, manage multiple content streams and meet deadlines in a hybrid work environment.
- Basic video editing skills (e.g. CapCut, Premiere Rush, Adobe Premiere).
- Genuine passion for, and understanding of, the beauty and retail industry.
- Benefecial not essential: Graphic design experience and proficiency with design tools (e.g. Canva, Adobe Photoshop/Illustrator).
Education:
- Bachelor’s degree/diploma in Marketing, Digital Media, Communications, or equivalent.
- Strong copywriting and visual storytelling abilities.
- Analytical mindset with the ability to translate metrics into actionable insights.
- Ability to thrive in a fast-paced, deadline-driven environment.
Personal Attributes:
- Highly organised, with the ability to plan and manage multiple content streams and campaigns simultaneously.
- Strong team player with excellent interpersonal and communication skills.
- Comfortable operating in a high-pressure environment with short turnaround times and tight deadlines.