Graphic Designer & Content Creator

Main Purpose

We’re looking for an experienced Graphic Designer & Content Creator with strong creative skills and a portfolio that demonstrates their passion for eCommerce, graphic and web design, and content management. This is a mid-level role for someone who can take ownership of the full design and content workflow with minimal supervision — from concept to execution — and help carry a busy, fast-moving content calendar across multiple brands and platforms.

Key Result Areas

• Content Creation & Graphic Design (website, emailers, POS items, invitations, etc.)
• Content Planning & Calendar Management
• Digital Asset & Vendor Management
• Performance Reporting

Responsibilities

• Develop and organise incoming content for various digital marketing platforms: Instagram, Facebook, emailers, and other digital real estate (online/eCommerce).
• Independently curate and develop a monthly rolling content plan across brands.
• Design and develop visual assets for eCommerce, blog platforms, and social media.
• Own management of the digital asset library, including working directly with suppliers to acquire appropriate assets for flighting.
• Produce press packs for new launches.
• Handle image and video manipulation, formatting, and resizing.
• Develop emailers and Instagram/Facebook Stories content.
• Plan and execute seasonal visual shoots and content creation.
• Localise international campaigns for newness, novelties, and priorities.
• Own and manage the launch calendar every quarter, coordinating across brand and marketing teams.
• Develop mailer templates and campaigns.
• Take on ad hoc graphic design tasks as needed, managing multiple briefs and deadlines at once.
• Report back on database and blog performance.

Key Metrics You’ll Own

Creative & Content Performance

• Engagement Rate — track how audiences interact with content.
• Reach & Impressions — track visibility of content.
• Follower Growth — monitor audience growth across channels.
• Click-Through Rate (CTR) — evaluate how often viewers click on links or calls-to-action.
• Video Views — track view counts to understand content popularity.
• Audience Demographics — understand age, location, and interests to tailor content.
• Conversion Rate — measure how many viewers take desired actions (e.g. subscribing, purchasing).
• Content Quality & Consistency — assess quality and regularity of content production.
• Brand Mentions & Collaborations — track partnerships and mentions.

Mailer & Database Management

• Email Open Rate — track how many recipients open each mailer.
• Mailer Click-Through Rate — measure engagement with links and calls-to-action within emailers.
• Database Growth — monitor growth of the customer/subscriber database over time.
• List Health & Deliverability — track bounce rates, spam complaints, and inbox placement.
• Unsubscribe Rate — monitor opt-outs to flag content or frequency issues early.
• Segmentation Accuracy — ensure mailers are correctly targeted to the right audience segments.
• Campaign Send Performance — report on send volumes, timing, and consistency against the content calendar.
• Revenue/Conversions from Email — track sales or sign-ups directly attributable to mailer campaigns.

Job Qualifications and Skills

• Bachelor’s degree or higher in a creative field (graphic design, visual communication, or related).
• Minimum of 4–5 years’ experience in graphic design and content creation, ideally including some experience mentoring or briefing junior designers/freelancers.
• Strong, up-to-date portfolio demonstrating a wide range of creative projects across print and digital.
• Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); QuarkXPress a plus.
• Comfortable managing multiple brands, briefs, and deadlines simultaneously with minimal oversight.
• Proficiency in email marketing software (e.g. Mailchimp, Metrilo).
• Working knowledge of HTML and CSS preferred.
• Solid understanding of layout, graphic fundamentals, typography, print, and web design.
• Strong writing, editing, and proofreading skills, with the ability to craft compelling, on-brand storytelling.
• Practical experience managing and growing social media accounts, with up-to-date knowledge of platform trends and algorithms.
• Working video editing skills.
• Basic photography skills for creating visually appealing content.
• Working knowledge of SEO principles to enhance content visibility.
• Confident using analytics tools to measure and report on content performance.
• Excellent time management and organisational skills, with the ability to work independently under pressure.
• Strong communication and relationship-building skills for working with brand teams, suppliers, and collaborators.