On 13 February, Benefit Cosmetics South Africa celebrated the highly anticipated relaunch of the brand with the debut of its newest innovation, BADgal Bounce Mascara.
Hosted at the iconic Level Three Rooftop Venue in Johannesburg, the event brought together media, influencers and brand partners for an unforgettable evening designed to reintroduce Benefit to the South African beauty landscape. Guests were immersed in the world of BADgal Bounce through interactive experiences, photo moments, entertainment and exclusive product discovery.
The event welcomed over 100 guests, including leading media, content creators and industry partners, creating a vibrant atmosphere that reflected the fun, confidence and playful spirit synonymous with the Benefit brand.
The campaign delivered exceptional results, generating 1.1 million impressions and reaching more than 4.1 million consumers through a powerful influencer and brand content strategy. A total of 297 influencer posts were shared, while campaign content achieved over 45,000 video views, successfully reigniting awareness and excitement around Benefit Cosmetics in South Africa.
Hosted at the iconic Level Three Rooftop Venue in Johannesburg, the event brought together media, influencers and brand partners for an unforgettable evening designed to reintroduce Benefit to the South African beauty landscape. Guests were immersed in the world of BADgal Bounce through interactive experiences, photo moments, entertainment and exclusive product discovery.
The event welcomed over 100 guests, including leading media, content creators and industry partners, creating a vibrant atmosphere that reflected the fun, confidence and playful spirit synonymous with the Benefit brand.
The campaign delivered exceptional results, generating 1.1 million impressions and reaching more than 4.1 million consumers through a powerful influencer and brand content strategy. A total of 297 influencer posts were shared, while campaign content achieved over 45,000 video views, successfully reigniting awareness and excitement around Benefit Cosmetics in South Africa.
A bold relaunch. A standout product. A bounce back worth celebrating.
