On 9 October, Benefit Cosmetics South Africa celebrated the launch of The POREfessional Foundation with an exclusive media and influencer event at SINN Restaurant in Johannesburg.
Designed to bring the foundation’s pore-blurring, confidence-boosting benefits to life, the event invited guests to experience the product firsthand in a vibrant and immersive setting. Adding a playful twist to the occasion, Benefit partnered with Red Bull to create bespoke pink summer-inspired cocktails that perfectly complemented the campaign’s look and feel.
The launch generated strong engagement across both brand and influencer channels. A total of 448 pieces of content were shared, delivering more than 130,000 impressions and achieving significant uplifts in impressions, video views and average reach compared to benchmark performance.
Influencers further amplified the campaign through 55 social posts, generating 277,000 impressions and reaching more than 1.2 million consumers.
A flawless launch. A standout innovation. Another successful chapter in the Benefit story.
