Expert partner in luxury beauty, connecting brands with aspirant people across our three commercial pillars, Distribution, Retail and Communication – across Sub-Saharan Africa.

Expert partner in luxury beauty

As Africa’s top distributor for leading fine fragrance and cosmetic brands, we manage the entire go-to-market process as a strategic partner-of-choice for Principal suppliers offering regional multi-channel market development and strategic marketing support with a seamless supply chain route-to-market.

We provide a comprehensive domestic market network access into Sub-Sahara Africa for leading fine fragrance and cosmetic brands.

With a strong presence across African markets, we offer local expertise and operational support tailored to retailer needs, including brand building, trade marketing, field sellout, beauty consultants’ education, visual merchandising, and wholesale services in local currencies. Supported by four local warehouses and a bonded warehouse, we deliver agile and efficient route-to-market solutions.

We are beauty enthusiasts, brand builders, data-informed, energized, engaged, resilient and financially responsible.

ASCO BOARD

Meet our executive team

We operate as a virtual affiliate, and seek collaboration, synergies and alignment. We develop dedicated expert teams, respecting brand confidentiality.

Robert Priebatsch

Chairman

Cecilia Makua

Chief Executive Officer

Vijay Naicker

Chief Operating Officer

Ruramai Munyaka

Chief Financial Officer

Max Priebatsch

Retail Director
Meet our leadership team

Our team is beauty enthusiasts, brand builders, data-informed, energized, engaged, resilient and financially responsible.

Work with us

Passionate about building brands and creating meaningful experiences?
We are always looking for talented individuals to join our growing team.