This Cookie Policy explains what cookies are, how we use them, what types we use, and how you can control your cookie preferences. For further information on how we use and store your personal data, please see our Privacy Policy.
1. About This Cookie Policy
This Cookie Policy applies to the following domain: www.africansalescompany.co.za. Your consent to the use of cookies applies to this domain. You may change or withdraw your consent at any time via the Privacy & Cookie Policy tab on our Website.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow the website to remember information about your visit, such as your preferences and the actions you performed, making your next visit easier and the site more useful to you.
Cookies may be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them).
3. How Do We Use Cookies?
Like most online services, our Website uses both first-party and third-party cookies for the following purposes:
• To enable the Website to function correctly and securely
• To understand how visitors interact with our Website and improve performance
• To personalise your experience and remember your preferences
• To provide social media and embedded content functionality
4. Types of Cookies We Use
4.1 Essential Cookies
These cookies are necessary for the Website to function and cannot be switched off. They do not collect personally identifiable information.
4.2 Statistics / Analytics Cookies
These cookies collect anonymised information about how visitors use the Website — such as the number of visitors, pages viewed, source of traffic, and time spent on the site. This data helps us understand Website performance and identify areas for improvement. We use Google Analytics and similar tools for this purpose.
4.3 Marketing / Advertising Cookies
These cookies are used to deliver personalised advertisements that are relevant to you. They track your activity across websites and may be used by third-party advertising partners to show you targeted ads on other platforms.
4.4 Functional Cookies
These cookies enable additional non-essential functionality on the Website, such as embedded video content or social media sharing features.
4.5 Preference Cookies – These cookies remember your settings and preferences — such as language selection and display preferences — so you have a consistent experience each time you visit.
5. Cookies and Artificial Intelligence (AI) Technologies
African Sales Company does not currently use AI-powered tools on its Website. The provisions below are included to govern any future deployment of such technologies.
Should we introduce AI-powered features — including but not limited to personalisation engines, behavioural analytics, recommendation systems, or chatbots — cookies and similar tracking technologies may be used to:
• Collect data that informs AI-driven personalisation of content, products, or offers
• Track user interactions to train or improve AI models, subject to your consent
• Identify and authenticate users for AI-assisted customer service tools
Any use of cookies in conjunction with AI systems will be disclosed in this Cookie Policy and in our Privacy Policy. You will be given the opportunity to consent to or opt out of such use where required by law.
We will update this section and our consent management tool when AI technologies are deployed on the Website.
6. Third-Party Cookies
Some cookies on our Website are set by third-party providers, including analytics platforms (e.g., Google Analytics) and advertising networks. These third parties may also collect information about your online activities across different websites. We do not control these cookies and recommend reviewing the respective third parties’ privacy and cookie policies.
7. How to Control Cookie Preferences
You have several options for managing your cookie preferences:
7.1 Via Our Website
You can update your consent preferences at any time by clicking the “Privacy & Cookie Policy” tab or banner on our Website. This will re-display the consent notice and allow you to adjust or withdraw your preferences.
7.2 Via Your Browser
Most browsers allow you to block or delete cookies through their Settings or Help menus. Please note that disabling cookies may affect the functionality of certain features on our Website. For more information on managing cookies, visit www.allaboutcookies.org.
7.3 Withdrawing Consent
You may withdraw your consent to non-essential cookies at any time. Withdrawing consent does not affect the lawfulness of any processing carried out before the withdrawal.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable legislation, or the technologies we deploy (including AI tools). The date of the latest update is shown at the top of this document. Please review this Policy periodically.
9. Contact Us
Company: African Sales Company (Pty) Limited
Address: 225 2nd Street, Corner 16th Road, Halfway House, Midrand, 1685
Phone: 011 809 4000
Information Officer: [email protected]