This Privacy Policy applies to all users of www.africansalescompany.co.za. Please read it carefully before using the Website.
Introduction
African Sales Company (Pty) Limited (“we”, “us”, “our”) is committed to protecting and respecting the privacy of all users of www.africansalescompany.co.za (the “Website”). This Privacy Policy explains what personal information we collect, how we use it, and your rights in relation to it.
By continuing to use the Website, you confirm that you have read, understood, and agreed to this Privacy Policy without coercion or objection. African Sales Company may update this policy at its discretion; the latest version will always be available on the Website.
For the purposes of this Policy, “Personal Information” is understood in accordance with the definition provided in the Protection of Personal Information Act 4 of 2013 (“POPIA”). We subscribe to the principles for electronically collecting personal information outlined in POPIA and all further applicable legislation.
1. What is Personal Information?
Personal information includes, but is not limited to:
- Your name, surname, and residential or postal address
- Your email address and telephone number
- Your age, gender, nationality, and language
- Your IP address and device or browser information
- Transactional data relating to purchases made on the Website
- Any other information reasonably required for us to provide our products or services to you
2. Collection and Processing of Personal Information
We collect and process personal information that is reasonably necessary for our business functions, including:
- Transacting online and processing purchases at www.africansalescompany.co.za
- Opening and managing an account on the Website
- Participating in promotions, surveys, or competitions
- Subscribing to email communications such as newsletters
- Submitting information via any forms on the Website
- Interacting with our social media pages or mobile applications
We may also collect personal information from other sources and combine it with information we already hold, to better understand your preferences and interests and improve your experience.
3. How We Use Your Personal Information
We may use your personal information to:
- Respond to queries or requests you submit
- Verify your identity and maintain accurate customer records
- Provide our products and services to you
- Improve your user experience through trend analysis
- Invite you to events and promotions
- Develop an online user profile
- Send you marketing material (electronic or otherwise) relating to products and services that may interest you — you may opt out at any time
- Compile aggregated, anonymised market data profiles (no individual will be identifiable from this data)
- Meet our security, administrative, and legal obligations
4. Artificial Intelligence (AI) — Future Provisions
African Sales Company does not currently deploy AI-powered tools on its Website. The provisions below are included to govern any future use of AI technologies.
Should African Sales Company introduce AI-powered features (including but not limited to chatbots, virtual assistants, personalisation engines, automated recommendations, or behavioural analytics), the following principles will apply:
- AI systems will only process your personal information to the extent necessary for the specific function they perform.
- Automated decisions that may significantly affect you will be disclosed, and you will have the right to request human review of such decisions.
- We will not use your personal information to train third-party AI models without your explicit consent.
- AI interactions that involve the collection of personal information will be governed by this Privacy Policy and disclosed in our Cookies Policy where applicable.
- We will update this section and our Cookies Policy when AI tools are deployed, and we will notify users of material changes.
5. Cookies
We may collect information about you using cookies and similar tracking technologies. Please review our Cookie Policy for full details on what we collect and how. You may disable cookies via your browser settings, though this may limit certain functionality on the Website.
6. Log Files
When you visit the Website — even without creating an account — we may collect technical information such as your IP address, browser type, ISP name, referring website, pages visited, visit duration, and operating system. This data is aggregated and anonymous and does not by itself identify you. It is used internally only and is not shared with third parties.
7. Disclosure of Personal Information
We do not sell personal information. We may disclose or transfer your personal information only as follows:
- To third-party service providers engaged by us (e.g., website hosting, development, analytics, delivery partners) who require access solely to perform their contracted functions
- To any third party that acquires all or substantially all of the assets or shares in our company, by sale, merger, or acquisition
- To governmental agencies or regulatory bodies where required by law, or where necessary to protect our rights, prevent fraud, or protect the safety of users or the public
- To employees who require the information to perform their duties — all such employees are contractually bound to confidentiality obligations
We reserve the right to share non-personal, aggregated data with third parties for business purposes such as advertising or market research. This will never identify any individual.
8. Storage and Security of Personal Information
We use all reasonable technical and organisational measures to protect your personal information against accidental or intentional manipulation, loss, misuse, destruction, or unauthorised access. Our Website uses industry-standard 128-bit SSL (Secure Sockets Layer) encryption for the transmission of sensitive information. We do not store credit card details.
While absolute security cannot be guaranteed on the internet, we continually review and update our security measures in line with accepted technological standards.
9. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or cookie usage of those sites and recommend that you read their privacy statements before providing any personal information.
10. Accuracy of Information
It is important that the information we hold about you is accurate and up to date. If your personal information changes, you may update it via your registered profile on the Website or by contacting us. We cannot be held liable for inaccurate information that has not been brought to our attention.
11. Your Rights
Subject to applicable law, you have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or outdated personal information
- Request deletion of your personal information (subject to legal retention obligations)
- Object to the processing of your personal information
- Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact our Information Officer. Proof of identity will be required before access is granted. A reasonable fee may be charged for requests that require substantial effort.
12. Opting Out of Marketing
You may opt out of receiving marketing communications at any time by:
- Following the unsubscribe instructions in any newsletter or communication
- Updating your communication preferences in your registered profile on the Website
13. Changes to This Policy
We reserve the right to amend this Privacy Policy at any time. The amended version will supersede all previous versions and will take effect from the date it is published on the Website. We will endeavour to notify you of material changes. Please review this Policy regularly. This Privacy Policy forms part of the Terms of Use for this Website.
14. Company Information
Full Name: African Sales Company (Pty) Limited
Registration Number: 1937/009530/07
Main Business: Distributors of fine fragrances, cosmetics, and Jiffy Steamers
Physical Address: 225 2nd Street, Corner 16th Road, Halfway House, Midrand, 1685, Johannesburg, Gauteng, South Africa
Contact Number: 011 809 4000
Information Officer Email: [email protected]