Head Office
Main Purpose:
The Marketing Manager for FENTY BEAUTY + FENTY SKIN is the voice of the brands in market and responsible for leading, creating, executing, and driving innovative and cost effective 360-degree brand marketing strategies and plans while ensuring that brand equity and vision is always adhered to. They serve as the in region key strategic lead and main Marketing lead to internal and external functional partners, Brand owners, retailers, vendors, and agencies.
They are responsible for planning and implementing appropriate marketing strategies for each markets/networks to reach greater brand awareness and key sales and profitability objectives and are required to work closely with key cross-functional partners.
Our brands will always be creative, inspiring, and innovative; this shows up in everything we do and in what we stand for:
ENTREPRENEURIAL SPIRIT: We seek creative ways to get things done
PERSEVERANCE: We are moved by Winston Churchill’s words, ‘never, never, never give up’
GENEROSITY: The power of giving
STORYTELLING: Creating authentic stories to inspire
QUALITY OBSESSION: Our product quality is a reflection of ourselves
FUN: Work, life, and fun are woven of a single fabric
ADVOCACY, DIVERSITY & INCLUSION: We believe in listening with humility and acting with courage. We recognize, seek, and celebrate the power of diversity across the full spectrum of personal identity.
Key Results Area:
- Brand strategy
- Media and PR Relations
- A&P Budget Management
- Account Management, Operations and Activation
- Presentation, Reporting & Analysis
- Optimise Human Potential
- Administration Duties
Job Specific Requirements:
Brand Strategy
- Set up the yearly Marketing strategic plan and budgets of brands portfolio in coordination with Business Unit leaders and brand owners.
- Develop, own and implement comprehensive, disruptive brand marketing across all marketing levers, including but not limited to social marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential, etc. across the region, working closely with cross-functional and Executive teams, as well as brand owners regional teams.
- Develop and manage successful launch of new products and core pillars from creation to execution.
- Oversee the assortment offering recommendations based on market knowledge and analysis and in interface with the Demand Planning, Sales Manager, Visual Merchandising, Education and Retailer’s Category Managers teams.
- Participate in strategic meetings with brand manager, retailers, and regional teams to negotiate best commercial conditions (co funding, animations, exclusivity…)
- Use marketing KPIs to analyze performance and adapt actions and suggest optimizations.
- Fuel brand strategy by conducting market, trend and competition analyzes.
- Communicate and deploy identified business opportunities.
- Develop, manage, and allocate marketing budget for the brands across all levers and region.
- Monitor and follow up expenses and ensure respect of allocated budgets.
Marketing Execution and Product Merchandising
- Price list and price structure management, including current exchange rate implementation.
- Internal launch / promotion meetings 6 weeks prior to on counter date – visual, logistics, production, sell in and stock management.
- Shipment tracking – onus on marketing to incorporate POSM orders with monthly replenishment orders and check match with order confirmation and invoice.
- Support the channel assortments to maximize productivity and minimize inventory liability with respect of the brand strategy; partner closely with Sales and Planning to ensure retailer buys meet or exceed plan and are actionable.
- Support VM and optimize dotcom product pages for sales performance while balancing brand vision, client experience and budget.
- Approve Brand mix and oversee smooth implementation of opening, closing and renovation of counters.
- Ensure proper implementation of in-store marketing animation plan/guidelines from Brand Owners
Account Management, Operations and Activation
- Drive short and long-terms marketing strategies across markets/networks of scope to meet and exceed brand objectives; Partner with cross-functional partners within structure and at the retailer to successfully execute.
- Localize and maximize brand creative provided by Brand Owners, making sure all executions are aligned to brand guidelines and approved by the brand.
- Build, manage and maintain strong influencer and press relations
- Identify and foster relationships with potential brand partners (event associations, government tourism entities, suppliers, venues) to effectively maximize and deliver on objectives.
- Build best in class partnerships with retail partners to effectively maximize and deliver on sales goals.
- Build strong and effective relationships with internal teams to bring to life 360 activations (Inventory Planning, Brand management, Education, Creative and Operations).
- Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets and KPIs and take corrective action when necessary.
- Be the Brand guardian in market ensuring the brand equity and vision is always adhered to and be a brand advocate internally & externally: effectively story tell.
- Lead day-to-day channel marketing management and operation including community management, copywriting, and content publishing across multiple social platforms (Instagram, Instagram Stories, TikTok, Pinterest, Facebook, and YouTube)
- Lead innovative social campaigns/activations that drive brand loyalty and advocacy.
- Brief and Assist in ideating and creating highly engaging social content ladders up to brand content pillars and help fuel brand growth and engagement.
- Lead ideation, development, and execution of brand events.
- Lead ideation, development, and execution of first-ever marketing activations and for every product launch.
- Lead ideation, development, and execution of evergreen marketing content that help deliver on brand pillar strategy and KPI’s.
- Advocate for share of voice for the brand on retailer platforms and provide relevant and compelling content.
Presentation, Reporting & Analysis
- Lead marketing and brand presentation preparation for Kendo monthly meetings, retailer strategy and status meetings
- Prepare, support and lead meetings with effective agendas and clear outcomes
- Responsible for presenting and adapting marketing and brand plans based on feedback to internal and external partner key stakeholders, Executive team and international/ regional team, retailers …
- Provide relevant weekly KPIs recaps, ad-hoc reporting and analysis as needed
- Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
- Guarantee the brand performance through analyzing each individual brand’s sales history and corresponding marketing investment and support development of future strategies on the basis of that analysis alongside Brand Manager and General Manager.
- Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with General Manager
- Monitor and analyze market trends, competitor activities; provide action plans and follow-up on implementation
- Report on weekly, monthly, and quarterly social KPI’s, ensuring growth metrics are on track to reach marketing goals and objectives—flexibility to help pivot content strategy and execution based on data results is crucial
- Monitor and report pop culture events and daily social trends for reactive content opportunities, ideating content ideas that insert Fenty into relevant to the market conversations
Optimise Human Potential
- Make recommendations on hiring, termination, promotion, and discipline as required.
- Manage, engage, guide, and conduct the appraisal and assessment of own team members.
- Set the objectives and budgets for own team members and ensure their accomplishment.
- Responsible for coaching and training own team members
Qualifications and Attributes Required
- A Marketing Degree is a must
- Previous experience in retail marketing, digital marketing, social media, CRM or communication a must
- Knowledge of the market
- Embody professionalism, honesty, passion for winning, resilience, agility, loyalty, respectfulness, engaged, involved, willing, dedicated, self-motivated and knowledgeable
- Willingness to go beyond what is expected, challenging the status quo and stretching ourselves
- Exemplify a spirit of innovation, creativity, differentiation, and consumer-centric focus.
- Embrace excellence and act as owners of the company to deliver on expectations.
- Ability to work under pressure, use initiative and take accountability
- Good organisational skills and a high degree of accuracy
- Superior computer literacy, especially in Powerpoint, Excel and Word