Nuance-SSA develops our distribution expansion further into Africa and represents the interests of Principal Suppliers in selected Sub-Saharan Africa markets, which includes Nigeria, Kenya, Angola, Ghana, Ivory Coast, Zambia, Zimbabwe, Uganda, Rwanda, Tanzania and Mozambique.
We ensure that the brands which we represent achieve value market share success in emergent Sub-Saharan African markets, expanding their reach to Afri-ennials in a growing Africa wide middle class.
Africa’s beauty landscape is a powerhouse of innovation, tradition, and untapped potential.
Sub-Saharan Market Beauty & Luxury Distributor
Nuance Group, formed in July 2018, is a joint 50:50 merger of two established Southern African Beauty and Luxury Brand Distributors – Cadco and African Sales-SSA.
We deliver long-term sustainable value to all our key stakeholders through cost-efficient, reliable supply chain, marketing and sales services.
Nuance ExecutiveTeam
The Nuance Team is responsible for shaping strategy, accelerating performance, and guiding the future of the business across Sub-Saharan Africa.
Greg Blanchfield
CO-FOUNDER
Andy Johnson
CHIEF EXECUTIVE OFFICER
Goretti de Sousa
GENERAL MANAGER: MARKETING
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With a growing consumer base, increasing spending power, and a demand for diverse and tailored beauty solutions, brands that strategically enter the African market can unlock long-term growth and influence in the global beauty industry.
Principal Suppliers Represented
Build with us
We value long-term partnerships and offer an end-to-end market solution, all while championing the African spirit of collaboration, innovation, resilience, professionalism and hospitality.