Purpose of the Role:
The Digital Content Creator will be responsible for developing engaging, high-quality content that brings our brands to life across digital platforms. The role focuses on creating compelling visual and video content that strengthens brand awareness, supports campaign objectives, and drives audience engagement across social media and digital channels.
Working closely with the Paid and Organic Social Media teams, the Digital Content Creator will ensure all content aligns with brand guidelines while remaining relevant, innovative, and optimized for each platform.
Key Responsibilities:
Content Creation
• Capture high-quality photography and video content for campaigns, launches, events, stores and influencer activities.
• Create platform-specific content for Instagram, Facebook, TikTok, LinkedIn, YouTube and other digital platforms.
• Produce Reels, Stories, Shorts and other short-form video content.
• Edit videos, photography and graphics for digital use.
• Ensure all content reflects each brand’s visual identity and tone of voice.
Campaign Support
• Develop creative assets to support paid and organic campaigns.
• Work alongside Brand Managers to translate campaign objectives into engaging content.
• Assist with campaign shoots, product launches and influencer activations.
• Produce content calendars in collaboration with the Organic Social Media Lead.
Social Media Support
• Identify social media trends and recommend content opportunities.
• Create real-time content during events and activations.
• Ensure content is optimized for each platform’s best practices.
• Support community engagement through creative content that encourages interaction.
Brand Compliance
• Maintain consistency across all brands.
• Ensure all content adheres to international brand guidelines.
• Protect the premium image of luxury and prestige brands.
• Obtain approvals where required before publication.
Asset Management
• Organize and maintain a digital content library.
• Ensure images and videos are correctly labelled and archived.
• Maintain version control for approved creative assets.
Collaboration
• Work closely with:
o Head of Communications
o Organic & Earned Social Media Lead
o Paid Social Media Lead
o Social Media Specialist
o Brand Managers
o PR and Events teams
o External photographers, videographers and agencies when required.
Key Performance Indicators (KPIs)
Content Delivery:
• Delivery of monthly content requirements across all allocated brands.
• Percentage of content delivered on time.
• Turnaround time on content requests.
Content Quality
• Adherence to brand guidelines.
• Creative quality of produced content.
• Reduction in revision requests.
Social Performance
• Engagement rate across published content.
• Video views and watch time.
• Reach and impressions.
• Content shares and saves.
• Organic audience growth.
Campaign Support
• Delivery of campaign assets within agreed timelines.
• Support provided for launches, events and influencer campaigns.
• Number of content pieces produced per campaign.
Innovation
• Number of new content formats introduced.
• Adoption of relevant platform trends.
• Continuous improvement in creative execution.
Skills and Competencies
• Excellent photography and videography skills.
• Strong video editing skills.
• Creative storytelling ability.
• Strong understanding of social media platforms and trends.
• Excellent attention to detail.
• Ability to work under pressure and meet deadlines.
• Strong planning and organisational skills.
• Ability to manage multiple brands simultaneously.
• Strong communication and collaboration skills.
• Self-motivated and proactive.
Technical Skills
Proficiency in:
• Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator)
• CapCut
• Canva
• Meta Business Suite
• TikTok Creative Center
• Microsoft Office
• Google Workspace
• Experience with AI-powered content creation tools is advantageous.
Qualifications
• Diploma or Degree in Marketing, Digital Media, Graphic Design, Communications, Multimedia or a related field.
Experience
• 2 to 4 years’ experience creating digital content for brands or agencies.
• Experience producing content for multiple social media platforms.
• Experience in photography, videography and video editing.
• Experience within the beauty, luxury, retail or FMCG industry is advantageous.
Key Attributes
• Creative thinker with a passion for digital storytelling.
• Strong visual eye and attention to detail.
• Passionate about luxury, beauty and lifestyle brands.
• Adaptable and able to work in a fast-paced environment.
• Collaborative team player.
• Solutions-oriented with a proactive approach.
• Keeps up to date with emerging digital trends and social media innovations.