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National Sales Manager

National Sales Manager

Main Purpose:

To strategically manage the National Sales function to achieve organisational objectives and create and sustain a profitable environment.

KEY OUTPUTS:

  • Manage sales
  • Optimise human potential
  • Manage finance
  • Optimize client relationships
  • Ensure operational excellence

Key Responsibilities include but are not limited to;

  1. Sales Performance & Strategy
  • Drive a high-performance, sales-focused culture across the organisation.
  • Identify sales opportunities and weaknesses; develop and implement strategies for growth.
  • Create and execute actionable sales plans to achieve or exceed national sales targets.
  • Monitor sales trends and adjust strategies to capitalize on market dynamics.
  1. People & Performance Management
  • Lead the recruitment, selection, and onboarding of high-performing team members.
  • Manage employee performance through structured performance processes (PPPS).
  • Implement effective succession planning to ensure leadership continuity.
  • Drive training and development initiatives to enhance team capability.
  • Promote and manage Employment Equity in line with company policies.
  • Develop and execute strategies for employee retention and engagement.
  • Oversee employee relations and ensure compliance with labour laws and internal policies.
  1. Client Relationship & Account Management
  • Ensure strong, ongoing relationships with key clients, reflected through positive 360° feedback.
  • Develop and implement tailored contact strategies and account-specific business plans.
  • Align business plans with client needs and market trends.
  • Maintain regular client engagement and foster strong relationships with store personnel.
  • Proactively address client concerns and resolve issues efficiently.
  • Follow structured call cycles and maximize in-person engagements wherever possible.
  1. Operational Excellence
  • Implement and monitor execution of business strategy at a national level.
  • Ensure service delivery levels meet agreed standards and KPIs.
  • Execute successful campaigns and special projects aligned to sales goals.
  • Ensure 100% compliance with callage vs call cycle metrics.
  • Monitor and enforce in-store Point of Purchase (POP) standards.
  • Analyse market trends and client development; share actionable insights with stakeholders.
  • Ensure accurate and effective call cycle planning and execution.
  • Address exceptions or discrepancies by initiating corrective action.
  • Align operations with labour regulations, principal agreements, and company policies.
  • Oversee the communication and compliance of POP standards within the sales team.
  1. Financial Management
  • Develop and manage the national sales expense budget.
  • Monitor financial performance to ensure adherence to budget and ROI on sales initiatives.

Essential

  • Deciding and Initiating Action
  • Analytical Thinking
  • Innovation and Creativity
  • Strategic Planning
  • Operational Planning and Execution
  • Goal Orientation
  • Commercial Acumen
  • Leadership and Team Management
  • Adaptability and Change Management

Desirable

  • Technical Expertise in Excel/BI
  • Results-Driven
  • Customer-Centric Approach

Experience:

Relevant tertiary education in business management

5 years general management experience of which at least 2 years in operations at senior management level

Application: National Sales Manager

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