Main Purpose:
To manage the sell-in and aiding sell-through of brands assigned within areas of Responsibility
Scope:
- Trade Marketing Activation
- Local Marketing Plan
- Brand strategy adaptation
- POSM
- Sales Management
Key Results Area:
- Management of brand in store eventing, promotions and new launches
- Market strategy and planning
- Implementation of marketing programme
- Competitor awareness
- Operational effectiveness
- Key Accounts Management
- Administration duties
- Sales
- Manage sales / shelf space
- Manage Staff
- Stock management and distribution rollout
- Self-Management
Job Specific Requirements
- Plan, develop and implement trade marketing activation at local level to achieve the designated regional marketing plan
- Work closely with the Brand Managers on the plan‘s implementation, schedule and activities
- Drive Brand promotions to increase sales
- Negotiate space and location allocated in line with brand performance
- Develop alternative strategies to increase sales
- Provide continuous feedback as per client requirements (competitor activities, promotions, innovations, pricing, planograms.
- Conduct market and competitor research to identify beauty trends, pricing activity, product innovation, promotions and consumer preferences.
- Monitor social media platforms and beauty industry trends to identify content ideas, influencer opportunities and relevant campaign themes.
- Liaise with store personnel – (stock holdings, promotions, launches, events, deliveries, credit notes, special deliveries, staff, price, planograms)
- Manage the brand eventing calendar
- Help develop and maintain brand calendars, campaign schedules, promotional plans and seasonal marketing activity trackers.
- Manage the execution of the marketing and events calendar in store
- Discuss animations, spray events, training requirements, display and promotion exposure using business files and information from brand managers.
- Manage the implementation of promotion
- Ensure informed about time frames for promotions
- Communicate promotional activities to staff
- Ensure understanding of objectives of various promotions
- Ensure sufficient stock has been ordered
- Ensure promotional activities have been implemented and maintained
- Support product launches by coordinating marketing materials, launch timelines, product information, visuals and promotional assets.
- Work with designers, agencies, suppliers and internal teams to brief, review and deliver marketing artwork and campaign assets on time.
- Assist with the creation and coordination of content for social media, email campaigns, websites, digital adverts, in-store displays and promotional materials.
- Coordinate product samples, testers, gifting packs, promotional stock and marketing collateral for stores, campaigns, events and photoshoots.
- Support influencer and PR activities, including product seeding, influencer lists, sample coordination, event preparation and follow-up reporting.
- Provide feedback to relevant stakeholders
- Track campaign performance across digital, retail, promotional and social media channels, and assist with preparing post-campaign reports.
- Launch performance analysis:
Attributes Required
- Team player
- Excellent Interpersonal Skills
- Excellent negotiation skills
- High attention to detail
- Excellent Relationship Building
- Selling skills
- Self motivated
- High Initiative
- Leadership
- Motivational
- Organised
- Problem Solving
- Assertive
- High Energy levels
- Proactive
- Safe Driver
- Creative and trend-aware, with the ability to bring fresh ideas to marketing campaigns and brand activity.
- Strong communication skills and confidence coordinating with suppliers, agencies, stores and internal teams.
- Being able to manage store teams remotely.
Requirements:
- Matric
- Related Diploma or Degree
- At least 5 years experience in the Fragrance/ Cosmetics Industry
- Excellent PC Literacy (Microsoft PowerPoint, Word and Excel)
- Knowledge of Social Media management & Digital – Ecommerce.
- Code 8 driver’s license
- Must be aware of promotions and act pro-actively in terms of stock control
- Must be familiar with shelf layouts in stores
- Must keep updated re own and competitors’ products
- Familiar with merchandising guidelines
- A good knowledge of the Gauteng territory
- Knowledge of the product and personal flair
- Ability to travel to region.